Saturday, December 28, 2019
An Analysis Of Stanley Milgram s The Good Old Days
In his infamous 1961 experiment, Stanley Milgram showed that within practically all humans rests the potential to enact great violence upon others and that this latent tendency can be exploited by a figure of authority. In Ernst Kleeââ¬â¢s The Good Old Days, his exhaustive and heart-wrenching exploration of first-hand accounts of Einsatzgruppen atrocities and the barbarities performed at Auschwitz further reveals the extent to which humanityââ¬â¢s intrinsic proclivity toward violence can be abused by the additional psychological weight of ideology, nationalism, and propaganda. This paper claims that through the high-commandââ¬â¢s reaction to the Einsatzgruppenââ¬â¢s experiences, Kleeââ¬â¢s selection of excerpts provides a better understanding of humanityââ¬â¢s frailties than Milgramââ¬â¢s experiment and it does so using the following three points: the relevance of recommendations that early Einsatzgruppen aktions be performed by local, non-German citizens, the rationale for the implementation of Gas-vans on the Eastern front, and the real reason behind Himmlerââ¬â¢s eventual order that no punishment should be issued to those soldiers who would refuse liquidation assignments. An excerpt taken from Eastern Territories Commander, Johannes Blaskowitzââ¬â¢s report to HQ Schloss Spala on February 2, 1940 lays out several well-made arguments against Germanââ¬â¢s being directly involved in the extermination of thousands of Polish Jews and dissidents. Although all four points of his argumentShow MoreRelatedThe Scientific Field Of Psychology2425 Words à |à 10 Pagesfarther ahead in the history of psychology, what we would today largely recognize as practices contemporary did not come about until even later point on the psychology timeline. Furthermore, contemporary psychology is dramatically different from modern day psychology, this is a science that has grown and evolved dramatically even over the past couple years. The farther back one follows the timeline of psychology history the darker and more barbarous the studies and practices conducted and/or implementedRead MoreOrganizational Behaviour Analysis28615 Words à |à 115 PagesORGANISATIONAL ANALYSIS: Notes and essays for the workshop to be held on 15th - 16th Novemeber 2007 at The Marriot Hotel Slough Berkshire SL3 8PT Dr. Lesley Prince, C.Psychol., AFBPsS University of Birmingham November 2007 à © Dr. Lesley Prince 2007. Organisational Analysis: Notes and Essays Page i Page ii Please do not attempt to eat these notes. CONTENTS Introduction to the Workshop Topics And Themes The Nature and Scope of Organisation Theory Levels of Analysis The MetaphoricalRead MoreSoc Test9122 Words à |à 37 Pagestheir needs, and characteristics. Molly is using _____ as a method of gathering data. Answer questionnaires experiments participant observation nonparticipant observation content analysis 10 points Question 10 In the classic experimental design, the _____ is exposed to the independent variable (treatment), while the control group is not. Answer independent group subject group Read MoreAn Analysis of Terrorism Essay9824 Words à |à 40 PagesAn Analysis of Terrorism On September 11, 2001, every person was stunned with the earth shaking news that the World Trade Center (WTC), the highest building in the world was attacked by terrorist. This was done by hi-jacking two commercial airplanes which plowed the two famous sites. More than 5,000 American was feared dead. This was the most recent and most devastating terrorist act that brought terrorism into the timelight. Terrorism is a term of uncertain legal content. The term itselfRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words à |à 1573 Pagesand permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturersRead MoreDeveloping Management Skills404131 Words à |à 1617 Pagesbuilt-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore
Friday, December 20, 2019
Diagnostic Issues And Diagnoses With Major Depressive...
I will discuss the diagnostic issues and diagnoses with Major depressive disorder as a primary diagnosis and several other differential diagnoses. We will look at the etiology relationship problem between mom and daughter. We will take into account gender and race. Lastly we will discuss the prognostic treatment for the fictitious patient Dineo. Abnormal behavior is a behavior that diverges from what is projected as a normal standard which is outside the parameters of what is accepted in society. We ask ourselves when will look at a scenario of Jolene sitting in her classroom taping her fingers loud on the desk whilst her lecture is teaching, when he asks her to stop she continues even louder and roll her eyes at him with annoyance. Is this behavior seen as still in the realm of normal behavior? What is seen as normal behavior can be varied amongst different cultures and society. Behavior constitutes abnormalities because some behaviors that disturb social norms are expected to be labelled as abnormal because the not normal behavior that is observed outside the social constraints are classified as deviant. 1. According to Kleinman, (1988) normality and abnormality differs in culture as there are certain standards that are acceptable behavior norms if one behaves in a certain way that is outside the norms of their culture they are believed to show abnormal behavior as it infringes the rules of what is acceptable behavior in a certain culture, therefore reality isShow MoreRelatedSummary Of The DSM-5877 Words à |à 4 Pagesneed for a classification of mental disorders has been clear throughout the history of medicine. The American Psychiatric Association, the DSM was first published in 1984. The DSM-IV symptom criteria for major depressive disorder (MDD) are somewhat lengthy, many studies showing that treatment providers have difficulty recalling all nine symptoms (American Psychological Association, 2010). The symptom inclusion criteria for the diagnos is of major depressive disorder (MDD) have remained essentially unchangedRead MoreOutline and Evaluate Issues Surrounding the Classification and Diagnosis of Depression1051 Words à |à 5 PagesOutline and Evaluate Issues Surrounding the Classification and Diagnosis of Depression Scheffââ¬â¢s Labelling Theory is a process which involves labelling people with mental disorders when they produce behaviour that does not fit with socially constructed norms and labelling those who reflect stereotyped or stigmatized behaviour of the ââ¬Ëmentally illââ¬â¢. A disadvantage of labelling an individual with depression is that labelling can accentuate and prolong the issue. In addition by labelling someoneRead MoreSymptoms And Symptoms Of Bipolar Disorder1648 Words à |à 7 PagesBisecting Bipolar Disorder Introduction and Background Overview 3.9% of adults in the United States are suffering from bipolar disorder as of 2014 according to the National Institute of Mental Health (Jann, 2014). Although rare, it is still a prevalent disease in the realm of mental health and requires special attention from healthcare providers. Bipolar disorder is a lifelong condition described by repeated manic or depressive episodes. Furthermore, due to the extreme mood swings and emotionalRead MoreThe Addams Family : Cultural Factors That Might Affect Their Final Diagnosis1266 Words à |à 6 PagesAlthough The Addams Family is a film this student previously viewed on several occasions, it took on a whole new meaning since beginning the study of mental disorders using the DSM-V. Each Addams family member possesses certain traits that could be potentially diagnosed with a mental disorder. However, for the purpose of this paper, this student will focus on Gomez Addams and Fester Addams. Before examining Gomez and Festerââ¬â¢s behaviors, th is student will discuss cultural factors that might affectRead MoreSymptoms That Meet Criteria For Persistent Depressive Disorder ( Pdd ) Essay1297 Words à |à 6 PagesCase #1: Jim Diagnostic Impressions 300.4 (F34.1) Persistent Depressive Disorder, moderate, late onset, with pure dysthymic syndrome V62.5 (Z65.0) Conviction in Civil or Criminal Proceedings Without Imprisonment V61.03 (Z63.5) Disruption of Family by Separation or Divorce Diagnostic Evidence Jim is describing symptoms that meet criteria for persistent depressive disorder (PDD). In specific, he described symptoms that allow Criterion A, which requires the presence of a depressed mood for at leastRead MoreMajor Depressive Disorder. One Of The Most Commonly Diagnosed1367 Words à |à 6 PagesMajor Depressive Disorder One of the most commonly diagnosed mental disorders in the United States is Major depressive disorder. Major depressive disorder is defined by the National Institute of Mental Health as a common but serious mood disorder that causes severe symptoms that affect how you feel, think, and handle daily activities, such as sleep, eating or working. For a doctor to diagnose you the symptoms must be present for a minimum of two weeks. Major depressive disorder is an umbrellaRead MoreCase Study Coun 6461643 Words à |à 7 Pagesincreasing in severity. Documenting the critical issues, diagnostic impressions, and treatment recommendations are imperative to successfully helping the client deal with the issues and possibly minimize the risk of future relapse in recovery. Addressing the biological, psychological, social, and spiritual aspects will help to guide the therapist through developing the most accurate treatment model for the patient. Key Issues Listing the key issues through priority, rationale, and documenting possibleRead More Substance-Related Disorders Essay examples795 Words à |à 4 PagesThe Substance-Related Disorders category of the DSM-IV-TR, is subdivided into two groups: the Substance Use Disorders (Substance Abuse and Substance Dependence) and the Substance-Induced Disorders (Substance Intoxication, Substance Withdrawal, Substance-Induced Persisting Dementia, Substance-Induced Persisting Amnestic Disorder, Substance-Induced Delirium, Substance-Induced Psychotic Disorder, Substance-Induced Mood Disorder, Substance-Induced Anxiety Disorder, Substance-Induced Sexual DysfunctionRead MoreCurrent Diagnostic And Treatment For Major Depressive Disorder Essay1904 Words à |à 8 PagesThe purpose of this paper revise current diagnostic and treatment for Major Depressive Disorder it also includes suggestions for revisions of the current definition of MDD in the Diagnostic Statistics Manual. This paper will focus on the influence of situational factors (financial issues or death/loss of loved one) on timing of depressive symptoms. The influence of labels will also be discussed and how the society and an individualââ¬â¢s environment can affect the outcome of MDD. Suggestions for theRead MoreThe Link Between Anxiety And Depression1352 Words à |à 6 Pagesco-occurrence of two or more disorders in an individual at a given time, or the manifestation of multiple disorders during the lifetime of the individual.â⬠(Seligman and Ollendick, pg. 125) Two disorders may be comorbid when there is symptom overlap; ââ¬Å"when one underlying construct is split into two separate disordersâ⬠; when disorders share risks, or ââ¬Å"when one disorder causes or increases the risk of developing the second disorder.â⬠(S and o, pg. 125) People with comorbid disorders are, ââ¬Å"typically more severely
Thursday, December 12, 2019
Strategic Construction Procurement Strategy â⬠MyAssignmenthelp.com
Question: Discuss about the Strategic Construction Procurement Strategy. Answer: Introduction The construction procurement strategy is the way of developing an effective framework for designing the development projects, finance those, construct and manage resolving the residual issues and complexities with ease. There are various essential components of the procurement strategy of construction including a detailed documentation to understand the needs and preferences of the stakeholders in business as well as manage the risks effectively. All these construction project procurement strategies can bring positive as well as negative impact on the supply chain activities. The various ways to manage the green construction procurement strategies will be the main focus of this report (Akintoye, Goulding and Zawdie 2012). Purpose According to the authors or researchers, the main purpose of developing this report is to find out the different aspects of green construction procurement and determine its impact on the supply chain activities. The critical review is done for analysing the various research findings and determines the efficiency of the green construction procurement strategies with ease and effectiveness (Bynum, Issa and Olbina 2012). The green construction procurement can bring considerable amount of transformation by reducing the costs of operations and yielding the best value procurement for ensuring successfulmanagement of the construction activities in a sustainable way. Involvement of Government in green building construction Construction Procurement and State Government Strategy: Aligned or Disconnected? Staples, Dalrymple According to the authors, the research topic focuses on the various important components of construction procurement practices within the Australian construction industry. The research is conducted to focus on the ways of motivating the contractions and provide them enough scopes to use environment friendly practices for improving the performance of green house gases emission within the construction procurement. Based on the responses of Staples and Dalrymple (2016), the public road authorities and Government play vital roles in managing the initiatives for decreasing the amount of green house gases emission during the construction procurement life cycle (Staples and Dalrymple 2016). The objectives of reducing the GHGe could be reached by managing an effective chain of construction procurement processes and transform the policies of climate change and sustainability. The support by Government could further enhance the efficiency of ways of adopting the green construction procurement policies and practices effectively (Pietrosemoli and Monroy 2013). To enable calculation of green house gases emission and benchmarking activities, the Government and Australian road authorities must utilize the GHGe calculators, develop benchmarks related to the sustainability, and ensure that the green construction procurement is successful. Robichaud and Anantatmula (2010) stated that the data and information have been collected to identify the lack of sufficient data and information that are used to monitor the emissions of gases from both the operators and networks (Robichaud and Anantatmula 2010). The information gap is improved by comparing the benchmarking activities with the amount of emissions of GHG from the various construction projects. Based on the Government initiatives, interviews were conducted with the managers of the construction projects to maintain strategic alignment between the strategic plans and procurement of construction. The Government strategies are aligned to focus on the priorities and manage the procurement of strategies for moving towards the strategic plan objectives effectively. The Government measures created alignment between the strategic plans and construction procurement activities and even established a centralized delivery capacity system to ensure successful accomplishment of the construction project. By using various construction models, The Government bodies considered the social, economic, environmental factors and properly managed the green construction projects by aligning with the principles of sustainability (Staples and Dalrymple 2016). These various guidelines would not only help in considering the environment friendly practices of construction procurement, but could even reduce the costs of operations, furthermore ensure procurement of best value. The researcher, while conducting the research considered the green construction procurement as an innovation procedure that decreased the time and cost while handling the construction activities and the performances improved later as well. According to Pietrosemoli and Monroy (2013), the integration of business activities within the construction industry was done by consolidating the horizontal and vertical supply chains and ensures propermanagement of the relationships between the stakeholders, furthermore consume lesser energy during the construction project and meet the completion budget and time (Pietrosemoli and Monroy 2013). This should give rise to long term alliance or relationship between the stakeholders and the researcher judged that proper fragmentized structure would be essential for improve production and at the same time, manage sustainable practices during the construction project (Sanchez et al. 2014). Therefore, from the researchers point of view, the Government str ategies are aligned with the construction procurement strategies. Green construction procurement strategy Evaluation framework for green procurement in road construction.Smart and Sustainable Built Environment Sanchez, Lehtiranta, Hampson, Kenley The researcher would conduct the critical review for implementing the right kinds of green construction procurement strategies and handle the environmental issues by using fewer resources that the organisation can actually support. The increase in temperature could result in changing the weather conditions as well as increase the sea water level, which could led to several negative consequences. The green construction procurement strategy could prevent the loss of biodiversity as well as avoid depletion of resources and focus more on conservation of water and energy. From the responses of the authors, the green construction procurement strategies must be implemented properly for setting own standards as part of the value proposition (Sanchez et al. 2014). The greenconstruction procurement management strategies have also helped in developing good relationships with the suppliers and promote sustainability for delivering sustainable solutions during the constructionmanagement project. The research was conducted by collecting relevant data and information from various individuals for understanding the sustainability approaches that had been undertaken for ensuring environmental sustainability. Surveys were developed to gain the responses of the individuals and businesses within the construction industry and find out the most suitable eco-friendly procedures of the construction project procurement. The respondents provided their opinions regarding how to reduce the carbon footprints and emission of harmful gases in the environment (Akintoye, Goulding and Zawdie 2012). It not only helped in maintaining an ecological balance in nature but also favoured the successful accomplishment of construction projects on time. An essential part of the economic strategy of the Government is the Low Carbon economic strategy that has managed to respond to changes and reduced the emissions of harmful gases to the environment during construction. The researchers stated that the implementation of site waste management plans could manage the design and construction of buildings by following sustainable policies and focus more on the recovery of wastes, reuse and recycle. Therefore, it could be understood that the contract management and sustainable construction procedures could ensure continual improvements, manage good relationships between the stakeholders and engage them to make effective decisions and prioritize on the innovation processes too (Zhang et al. 2014). Design for Sustainability and management of green construction procurement Modern selection criteria for procurement methods in construction A state-of-the-art literature review and a survey Naoum, Egbu As the green construction is considered as a revolutionary innovation procedure within the construction industry, it involves the lean construction activities that identifies the needs and preferences of the clients at first and then foster the productivity through integration. According to Bynum, Issa and Olbina (2012), this would also create positive effects on the supply chain activities by reducing the amounts of wastes, develop planning and control, create scopes for continuous improvements and enhance the value provided to customers sustainably (Bynum, Issa and Olbina 2012). During the construction procurement activities, sustainability techniques include development of an energy model and comply with the Target carbon emissions rate. This could handle iterations at various stages and create close collaboration or coordination between the construction worker. The contractors have set various sustainability aims and then implement initiative ways of accomplishing the client objectives with the allocated time and budget. The resources should be used properly for facilitating the process of building and construction, maintain a good organizational structure and develop suitable channels of communication. From the various responses provided by the authors of the research, the traditional ways of designing and development construction procurement could overcome the barriers and innovate the sustainable requirements with much ease and efficacy (Naoum and Egbu 2016). The Governmental bodies have made the construction companies embrace the sustainable constructi on principles and influence the change in culture within the construction industry too. Conclusion The report was developed for the management of strategic construction procurement with the consideration of various strategies such as strategic project alliance, public private partnerships, value for money and green construction project procurement. The various principles and theories composed of the proper organizational structure including the projectised and non-projectised structures to manage proper functionality at the micro and macro levels during the construction project. The green construction procurement strategies were focused to manage sustainable construction methods and conserve energy, water, heat. This had created good relationships with the stakeholders, furthermore facilitated the effectiveness of sustainable construction management solutions. References Akintoye, A., Goulding, J. and Zawdie, G. eds., 2012.Construction innovation and process improvement. John Wiley Sons. Bynum, P., Issa, R.R. and Olbina, S., 2012. Building information modeling in support of sustainable design and construction.Journal of Construction Engineering and Management,139(1), pp.24-34. Naoum, S.G. and Egbu, C., 2016. Modern selection criteria for procurement methods in construction: A state-of-the-art literature review and a survey.International Journal of Managing Projects in Business,9(2), pp.309-336. Pietrosemoli, L. and Monroy, C.R., 2013. The impact of sustainable construction and knowledge management on sustainability goals. A review of the Venezuelan renewable energy sector.Renewable and Sustainable Energy Reviews,27, pp.683-691. Robichaud, L.B. and Anantatmula, V.S., 2010. Greening project management practices for sustainable construction.Journal of Management in Engineering,27(1), pp.48-57. Staples, W. and Dalrymple, J., 2016. Construction Procurement and State Government Strategy: Aligned or Disconnected?.Australian Journal of Public Administration,75(2), pp.222-235. Sanchez, A., Lehtiranta, L., D. Hampson, K. and Kenley, R., 2014. Evaluation framework for green procurement in road construction.Smart and Sustainable Built Environment,3(2), pp.153-169. Zhang, X., Wu, Y., Shen, L. and Skitmore, M., 2014. A prototype system dynamic model for assessing the sustainability of construction projects.International Journal of Project Management,32(1), pp.66-76.
Wednesday, December 4, 2019
Implementing Innovation Bakewell Biscuits Pvt. Ltd
Question: Discuss about the Implementing Innovation for Bakewell Biscuits Pvt. Ltd. Answer: Introduction The report would suggest ways to implement innovation and entrepreneurship within the Bakewell Biscuits in India. A market research and analysis would be carried out to analyze the biscuit industry in the Indian market. Further, the consumer demand would help to develop strategy to grow the companys market share in Indian market by applying the theories of product strategy, pricing strategy, brand positioning, brand resonance and other theories. The report would extensively make use of market research data to implement innovation within the company. Further, research and development process would implement entrepreneurship within the company. Implementing Innovation and Entrepreneurship Bakewell biscuits product range includes cream biscuits, crackers biscuits, chocolate biscuits, milk cake biscuits, wafer biscuits, ginger biscuits, glucose biscuits, candy, lollipop and bubble gum. Bakewell has a great scope for product line extension (Bakewell Biscuits, 2016). The target market covered by Bakewell Biscuits consists of children. Bakewell has an opportunity to explore the market segment of adults, youngsters and old aged people. Bakewell Biscuits could launch new brand for any of these market segments. In order to launch a new brand, the company would have to conduct research and analysis in the market before developing new brand. Market Research and analysis The biscuit industry in India has witnessed a CAGR of 15.24 percent during 2011-15 and it has been estimated to grow at a CAGR of over 6 percent during 2016-21 (Wood, 2016). The discounts and offers by the companies have slowed down the value growth of this market. Glucose biscuits market has witnessed a saturation point because of changing consumer behavior and lifestyle. The standards of living have increased with the rising income of the people and consumers have shifted towards premium biscuit brands (Value Notes, 2014). Premium biscuits have become the first choice of the customer with the increasing disposable income of the consumer and inclination towards the processed and packaged food (AdAge India Bureau, 2015). The market share of premium biscuits is estimated to witness a growth by the financial year 2019 (Value Notes, 2014). The market industry players such as Britannia are thriving towards enhanced product packaging to lure the customer (Whitehead, 2015). Further, from the study it has been found that the consumers have started becoming more health conscious which has led the biscuit companies to launch healthier brands. The companies have started introducing products with healthy ingredients to provide health benefits to the consumers. The consumers have begun to re-evaluate their diet plans and are switching to healthy food choices which are full of nutrition to prevent lifestyle diseases such as obesity (Itapu, 2017). Bakewell Biscuits also need to introduce a new brand in the market to grow its market share and move with the market trend. Analyzing the Market Demand From the market research and analysis, it can be evaluated that consumers are lured towards the premium biscuit brands which are healthy and full of nutrition. Youngsters have become more health conscious and are looking ways to enhance their physical appearance. Therefore, Bakewell Biscuits need to introduce a premium biscuit brand with nutritious ingredients to satisfy the market demands. A premium brand product is introduced for a niche market segment with some attributes. A premium product could be chocolate cookies, tart, healthy biscuit. From, market analysis it has been concluded that Indians have become more health conscious which creates a need for a healthy biscuit brand. Now, there is a large segment for healthy biscuit brand which includes youngsters, female, diabetic patient and others. Bakewell need to target one of these market segments to grow its market share. Analyzing the market as a company consultant, the diabetic patient market is more profitable and has a potential to drive the growth of the company. India ranks under top three countries with the highest diabetic population. There are 64.5 million people with diabetes in India (Mascarenhas, 2016). The disease is causing number of health problems in India which has become the diabetes capital of the world (Malik, 2016). The cause of the disease is unhealthy diet structure with low fibre and protein and high amount of sugar which leads to obesity and leads to health problems (Kaveeshwar and Cornwall, 2014). Thus, there is a strong demand for diabetes biscuits which are rich in protein and fiber. Introducing Premium Brand A premium brand is priced higher than the economical brands to indicate that it has a higher value than the ordinary products (Ries, 2016). Premium biscuit brand would target the upper middle class segment which is more health conscious and work hard on their looks and appearances. The premium pricing strategy would be used to indicate the value proposition of the product to the consumers. The product packaging would make sure that it is attractive and is in aligning with the premium pricing strategy. Product Strategy The product strategy would play a great role to meet customer requirement. The product would be specially created for the diabetic population which is very health conscious. The prescribed diet chart for a diabetic patient is rich in fiber and protein with low sugar. The patients are prescribed by the doctors to eat have tea with some snack. Oats is one of the healthy ingredients for diabetic patient which is prescribed by the doctors. Oats has great fiber content and reduces cholesterol and improves insulin resistance. Oats helps to metabolize the carbohydrate within the body to regularize the blood flow (NBC News, 2010). Bakewell Biscuits also need to launch oats biscuits as a premium brand product for the diabetic patients. Primary Market Segment Primary segment is the segment which contributes to the major revenue generation of the product. The product would lure the diabetic patients and would help to grow the market share of the company. Therefore, diabetic patients would be the primary market of the oats biscuit product because they would contribute to the major revenue generation. Secondary Market Segment Secondary market segment is the segment which contributes to the extra income of the product. Though the product would majorly target the diabetic population, there would be other market segments who would also contribute to the product sales. The youngsters and adults who are conscious about their health and appearances would also be inclined to purchase the product. Brand Positioning The product would be positioned as healthy choice biscuit in the minds of consumers. Brand Positioning Statement: Healthy and Nutritious Biscuits. Prescribed by Doctors. The brand positioning statement would be the unique value proposition for the consumers as it would create brand resonance where consumer would be able to relate themselves to the product (Business Jargons, 2016). Healthy and Nutritious would be the integral characteristic of the product and would be the key selling point of the biscuit. The consumers would be automatically inclined to purchase the biscuits because of its nutrition value and healthy ingredients. Product Development After thoroughly analyzing the biscuit market, Bakewell Biscuits need to design a process for the development of the product which would consist of the following steps: Team layout and structure formation New product prototype samples preparation Assessing the sample product Developing a process Trial of product production Introduction of the product in the market Bakewell Biscuits would need to establish a team to start its production process by preparing new product prototype and assessing the sample. The new product would be tasted in house as a trial. After proper sampling and testing the product would be introduced in the market with the marketing plan (The Biscuit Doctor, 2016). The product would be distributed across the confectionaries, bakeries, medical shops and other retail outlets. Conclusion The report has successfully recommended the ways to improve the business of Bakewell Biscuits. The market analysis of biscuit industry in India shows that there is a huge demand for the healthy and nutritious product of premium brand in India because of increasing health consciousness amongst the consumer. Further, the marketing analysis also suggested that diabetic patients are increasing in India and causing many health problems among the people. This suggested a need to introduce a healthy product brand for the diabetic patients in India. The product strategy suggests creating a rich fiber and protein product with low sugar presence. Further, the report suggests that oats helps to reduce cholesterol level and stabilizes the blood supply in the body for a diabetic patient. Healthy and nutritious product would be the unique value proposition of the brand. The product would be introduced as a premium product in the market to lure the upper middle segment of the people who are more health conscious. The premium pricing strategy would indicate the value of the product is greater than an ordinary product. Brand positioning statement helps to position the product in the minds of the consumer through creating an effect of brand resonance. Finally, a product development process would be designed by forming a team to monitor and control the production process. References AdAge India Bureau. (2015). How Biscuit Brands Are Playing The Premium Card In India. Advertising Age India. Retrieved from: https://www.adageindia.in/marketing/cmo-strategy/how-biscuits-brands-are-playing-the-premium-card-in-india/articleshow/46853621.cms Bakewell Biscuits. (2016). Company Profile. Bakewell Biscuits Pvt. Ltd. Retrieved from: https://www.bakewellbiscuits.co.in/company-profile.htm Business Jargons. (2016). Brand Resonance. Business Jargons. Retrieved from: https://businessjargons.com/brand-resonance.html Itapu, S. (2017). Health-consciousness increased awareness driving soy growth in India. Food Beverage News. Retrieved from: https://www.fnbnews.com/Top-News/Health-consciousness--increased-awareness-driving-soy-growth-in-India Kaveeshwar, S.A., and Cornwall, J. (2014). The current state of diabetes mellitus in India. NCBI. Retrieved from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3920109/ Malik, R. (2016). India is the diabetes capital of the world. The Times of India. Retrieved from: https://timesofindia.indiatimes.com/life-style/health-fitness/health-news/India-is-the-diabetes-capital-of-the-world/articleshow/50753461.cms Mascarenhas, A. (2016). World Health Day: India among top 3 countries with high diabeticpopulation. The Indian Express. Retrieved from: https://indianexpress.com/article/lifestyle/health/diabetes-cases-422-mn-worldwide-india-no-2-who-lancet-world-health-day/ Ries, L. (2016). Here is How to Position Your Product as a Premium Brand. Entrepreneur India. Retrieved from: https://www.entrepreneur.com/article/270935 The Biscuit Doctor. (2016). Management of new product development. Manleys The Biscuit Doctor. Retrieved from: https://www.thebiscuitdoctor.com/home/153-new-product-creation/developing-a-new-product/534-management-of-new-product-development Value Notes. (2014). Biscuits And Cookies Industry In India 2015-19. Valuenotes.biz. Retrieved from: https://www.valuenotes.biz/insights-publications/publications/biscuits-and-cookies-industry-in-india-2015-19/ Whitehead, R.J. (2015). Biggest biscuit consumer set for fast growth and premium charge. Food navigator-Asia. Retrieved from: https://www.foodnavigator-asia.com/Markets/Biggest-biscuit-consumer-set-for-fast-growth-and-premium-charge Wood, L. (2016). India Biscuits Market Growth of 6% CAGR by 2021 - Analysis, Technologies Forecasts Report 2016-2021 - Key Vendors: Anmol Biscuits, Parle Products, Unibic Foods India - Research and Markets. Business Wire: A Berkshire Hathaway Company. Retrieved from: https://www.businesswire.com/news/home/20160810005553/en/India-Biscuits-Market-Growth-6-CAGR-2021
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