Marketing Research Proposal for a Study about Determination of Coffee Essay

Marketing Research Proposal for a think about Determination of Coffee Shop Franchisee Business in Western Australia - Essay ExampleThe lymph gland management feels that the strategy to open franchisee stores in the upcoming suburban areas with considerable young population impart be appropriate. However they are not sure whether it will do well. Other coffee bar have already come up in the said areas. However, it is besides early to say whether they too will be successful. The lymph node wants to gauge the guide for their products which is pizza and coffee with and assortment of snacks. They would like to summon the demand for their mail of stores and the way people in the region perceive it. It wants to know whether enough luck for franchising exists in the region. To know whether there is enough possibility for the brand to open and run a naked as a jaybird store in every area place for the same in the next two years. asunder from the immediate demand, the client wants to know whether considerable business opportunity for a relatively sustainable spoil of time exists or not. Research problem As mentioned above, the client wants to measure the demand for its franchisee stores in the identified areas. They have hired us for the purpose and expect us to present the report within a span of three months. The client problem warrants a essential claim of the market, with measurable outcomes. In put up to accomplish the task, a ingest shall be undertaken to understand the underlying factors for current state of the demand and its prospective ramifications for the coffee industry in general. The Coffee chain store brands need to be subject to a comparative analysis and the competition from stand alone coffee stores needs to be gauged. A thorough analysis of the consumer trends and preferences towards coffee consumption needs to be done with respect to the locations identified by the client for the purpose. The locations shall be subject to separate i nspection on measurable parameters which will eventually contribute to the mensuration of the location wise demand for the client coffee and snacks store brand. The study will also research to establish the possibility of enough franchisee ventures at the rate as mentioned by the client. The study will not only look to measure the current demand for the Clients stores but also enough demand for future. The study will analyse the historical sales figures and consumer preferences. In combination with the survey of the consumer tastes it will try and hail at sales projections for the next five years for each proposed store location. The projections will be categorised for different items on the Client coffee store menu and will suggest ways to increase profits by better menu planning. Research Objectives Thus, based on the discussion of the research problem, the study will be directed at fulfilling the following salient research objectives Measurement of current demand for coffee and snack stores in the region (O1) Measurement of current demand for client brand of stores in the locations specified by the client (O2). Measurement of the current and future demand for the clients brand of stores for next five years, based on the Franchisee model in the specified locations (O3) The study shall first seek to do a contextual scan of the above objectives and will check the validity of the objectives against the Clients research problem. The scan shall be performed with the help of the pre study feedbacks and interactions with the client