Research Metohd proposal Essay Example | Topics and Well Written Essays - 2500 words

Research Metohd proposal - Essay ExampleAs more countries around the world become globalized, oblation tourism packages to multitudes of diverse foreign visitors, competition continues to become intense requiring a new focus in order to sustain competitive boundary and draw growth strategicalally. However, outside of these generic business principles is a new type of focus as a method of building a more steady brand corporate social responsibility (CSR). CSR involves the activities of senior managers and the entire organisational staff to improve relationships with the domestic federation and even international customers and citizens by promoting concepts of devoteworthiness, ethical schedule and diversity (as several examples). Corporate social responsibility includes multiple dimensions of moral principles that must be promoted so that diverse customers recognise that the hospitality business is responsible for their actions and makes sensible business decisions. The impac t of CSR includes higher stakeholder and sh beholder support if they are coordinated and implemented according to social needs. CSR has become more of a strategic function in order to bring the hospitality business better publicity and improve the quality of life of customers and superior general society. Literature review A firms corporate image and reputation is an important strategic asset and marketing tool that can lead to a competitive usefulness (Gray & Balmer, 1998, p.695). This is one of the main elements that drive new focus on CSR, so that the business maintains a quality brand identity among customer groups, shareholder groups, and the general public population. Even though the end result of most CSR efforts lead to sustainable improvements in society, the impact on business can be maintaining an edge over competition that does not necessarily focus on corporate social responsibility as a strategic foundation. Business operations are undeniably linked with trust-buildi ng in the local community population where the operation is based (wcdr.gfdr.org, 2007, p.4). This is highly important in hotel organisations as they cater to the local community with their service offerings as well as international clients hailing from diverse cultural backgrounds. Therefore, the literature proposes that there must be a localized effort in CSR in order to build this needed trust for brand reputation purposes and to sustain a competitive edge. There are many avenues of building this trust such as through marketing, sustainability programmes, or even volunteerism in a variety of community-based programmes. According to Kline & Dai (2005) businesses that include CSR initiatives in their strategic objectives have been known to get wind improved share prices, build better national image and increase employee productivity. Why is this? Human beings are essential to service production. They are sensitive and ricochet upon their experiences, responding to inner feelings and individual interpretations (Sandoff, 2005, p.530). In the hotel environment, employees are the initial and ongoing point of contact for diverse customers, sometimes hailing from around the world, and therefore become a option for information and support throughout the service experience. The hotel relies on their professionalism, loyalty and strong focus toward meeting customer needs in order to sustain a better